Daniel Wellington watches overview

Daniel Wellington watches

Daniel Wellington is a Swedish watch manufacturing company that produces a line of no-fuss classic looking watches for both men and women. The company was founded in 2009 and has ever since captured the fancy of many with its trade mark look of white dials on interchangable straps. DW loyalists unanimously agree that the company has nailed the classic minimalist look.


The curious case of Daniel Wellington

It was in 2006 that the founder of DW, Filip Tysander met a stranger named Daniel Wellington while backpacking through Australia. Filip was taken by Wellington’s sense of style and especially by his fascination with NATO straps. These straps were originally used by the British Navy and these brightly colored nylon straps looked like the perfect versatile fashion accessory to Filip. It was from this idea that the brand was founded and named after a wanderer from British Isles treading through Australia.

Filip returned to his home town in Uppsala, Sweden to set up a company banking on the fashion quotient of NATO straps. The lion’s share of the company’s manufacturing activities are based in China and assembly of the watch parts is done in Sweden. The internal quartz mechanism is sourced from Japanese manufacturers in order to maintain the precision of the DW watches. Today, these watches are being shipped all over the world, firmly establishing Daniel Wellington’s presence in the international watch market.

That’s the story anyway.

The Daniel Wellington watch: Style elements

DW believes in a minimalist look for all of its products. Thus, all the DW dials are round in shape, with a white background. The dials are encased in slim metal casings, usually with a silver or rose-gold finish. The hours are marked in slim stick figures and the dial is paired with narrow straps. The watch hands are also proportionately narrow and have a similar style philosophy. The dials are available in five different sizes, ranging from 26 mm to 40 mm. Each watch is available with two different straps-the trademark NATO and an Italian leather one. The leather option is available in both black and brown colors. The watches can thereby be mixed and matched to create the perfect look for any occasion.

The usual argument made in favour of a Daniel Wellington watch is that it looks relatively expensive without having to burn a hole through your pocket. The sleek dial together with the narrow strap puts together a classic timeless look favored by both men and women. These moderately priced watches have thus become a craze in the recent years and the company has sold millions of units all over the world. Daniel Wellington has a strong online presence and actively campaigns through social media platforms, thereby increasing its consumer base.

The company is all set to introduce its first high end model called the the Dapper into the market soon. The Dapper will have Roman numerals on the watch dial, a date window and will reportedly give the NATO strap a miss.

Below are links to a few popular Daniel Wellington watches. The links include affiliate codes, so if you buy after clicking the links you’ll contribute a little to the running costs of this blog.

Daniel Wellington St Mawes Lady 0507DW

Daniel Wellington Women’s Quartz Watch Classic St Mawes Lady 0507DW with Leather Strap

Daniel Wellington Classic Oxford 0101DW

Daniel Wellington Men’s Quartz Watch Classic Oxford 0101DW with Nylon Strap

Daniel Wellington Bristol Silver Men with Brown Leather Strap 0209DW

Daniel Wellington Bristol Silver Men’s Quartz Watch with White Dial Analogue Display and Brown Leather Strap 0209DW

Daniel Wellington Women Watch Classic Canterbury Lady 0502DW

Daniel Wellington Women’s Quartz Watch Classic Canterbury Lady 0502DW with Nylon Strap


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